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Dr. William Newell

Staff & Faculty


​Dr. William Newell, BBA(Hons), MBA (Memorial), MSc-International Retail Marketing (Surrey), PhD (Aarhus)

Business administration - Assistant professor

Email: wnewell@grenfell.mun.ca

Phone: (709) 639-2575

Research interests/expertise

My research interests relate to the broad issue of how businesses collaborate to become more competitive. In terms of collaboration, I often focus on specific issues surrounding how these businesses share sensitive information between one another, why they share it, and how they regulate it. 

I research this type of collaboration across many different situations. These include how retailers share consumer data with their suppliers, how entrepreneurs share information with potential partners and funder, or how competing businesses in rural areas share information to collectively grow their markets.


I love teaching both in the classroom and online. My teaching areas lie mostly within the areas of entrepreneurship, strategy, and international business. As part of the Grenfell Bachelor Business Administration program, I often teach: BUSN 1020 - Introduction to Entrepreneurship, BUSN 3600 – Enterprise Development, BUSN 4040 – International Business Management, and BUSN 4010 – Strategic Management.

Representative scholarly contributions

  • Jahanzeb, S. & Newell, W. (2020) “Co-worker ostracism and promotive voice: a self-consistency motivation analysis”, Journal of Management & Organization, 1-17
  • Newell, W., Ellegaard, C. & Esbjerg, L. (2019) “The effects of goodwill and competence trust on strategic information sharing in buyer-supplier relationships”, Journal of Business & Industrial Marketing, 34(2), pp. 389-400.
  • Newell, W. (2017) “How buyer roles and critical times affect buyer-supplier exchange episodes”, IMP Journal, 11(3), pp. 376-397.
  • Google Scholar page here.

Current research projects and grants

“Strengthening Process Efficiencies in a Changing Industry” - Principal Investigator, MITACS & Corner Brook Pulp and Paper Ltd. Funding, total budget amount $150,000, September 2020

Honours, graduate and post-graduate supervision

I enjoy supervising students at all levels, and am currently supervising undergraduate students as research assistants, Master’s students, PhD students, and Post-doctoral fellows.

Business Administration

Grenfell Campus, Memorial University of Newfoundland
20 University Drive, Corner Brook, NL
A2H 5G4, Canada

Office: AS 2013
Phone: (709) 639-2568
Email: business@grenfell.mun.ca

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