Registration: $75 per module or $195 for the series
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The "Land of Social Media" is a crowded place, but you can't afford not to be there! In this session, we will determine your target markets and the best networks on which to reach them. We'll also discuss brand voice and what that means for your business and social media. Finally, we'll create a content strategy that will help determine where to post, how often for optimal promotion and engagement and the tone you're trying to convey through your posts.
November 5, 7-9 p.m.
Facebook has 1.65 billion users and continues to increase by about 15% every year, making it the best social media tool to reach any audience. We'll introduce you to business page summaries, breaking them down by reach, clicks, page likes, impressions and engagements, as well as teach you how to find and take advantage of various demographics. You will learn if your Facebook business profile is reaching its target demographic, which posts perform the best and, best of all, you'll have a plan to succeed with Facebook marketing.
November 12, 7-9 p.m.
Importance of Instagram
Instagram is the fastest growing social network in the world and doesn't look like it's slowing down any time soon. To start, we'll learn the basics of Instagram and how to create a great profile description in 150 characters. We'll delve into the techniques of taking a good photo using our mobile phones, as well as using filters and editing. In addition, we'll review the most effective way to use hashtags and how they can be used to find user-generated content.
November 19, 7-9 p.m.
The Canada – Newfoundland and Labrador Job Grant Program provides financial assistance to private and non-profit employers to offset the cost of providing training to new or current employees. Employers can access to up to $10,000 in government support for employee training per trainee! More information on the funding application can be found at